Honda recently announced its continued sponsorship for Channel 4 documentaries. Honda certainly seems to be finding this year to be a busy one for them. No one could have missed the strapline found on the Channel 4 indents last year, "Documentaries on 4, sponsored by Honda." This year again, the brand has come back with a completely new series of mini-films that focus on the different ways the Ever Popular Honda in the UK is helping add value to its owner's lives. 
These short films will feature genuine customers of Honda in the UK and they will highlight the unique way in which the vehicles are used. This means that the people on the screen would not be acting, but they will be living their real life. This is something unique because there are not many brands that deviate from just advertising. In addition to the documentaries, an online hub is also in planning to be launched in addition to a series of latest indents. The first of the short films developed by W+K is known as "Burns, Boobs and Botox." The short films are going to feature owners of Honda to be using their vehicles for a number of purposes other than just going to the school or shopping. 
Users will be engaged with the activity with the campaign being followed on Facebook and Twitter. At the online hub, users can find all the related articles, films and stories. Owners of Honda in UK can also visit the 'Take Part' section and upload the photographs and stories of the unordinary ways in which they are using their Honda vehicles. The best story will be eventually transformed into the last short documentary and converted as indents for the television. The first short documentary hosts Philippa from Oxfordshire. She breeds Alpaca and has a farm in the UK. She uses her trusted Honda ATV in order to carry out all her farm chores. The unique thing about the short-films is that the characters, for example Philippa are not the kind of people you would come to your mind when you think of a brand like Honda. In addition, you would be able to come up close with a number of other Honda owners who would be more than pleased to tell their side of the story through the indents. You can check all the indents and stories at the online hub.
Ever Popular Honda Continues its Sponsorship of Channel 4 Documentaries
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